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And The Winner Is...
New York, NY

Elizabeth Hurley was on hand to announce the winners for “Fabulous at Every Age,” the inaugural Harper’s Bazaar contest honoring real people with real style. Proving that she continues to look fabulous at every age, Hurley wore a jaw-dropping pair of Sasha Primak bezel-set dangling earrings made with 10 carats of round diamonds.

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Elizabeth Hurley Ignites the Pulse of the NY Stock Exchange
New York, NY

Many embittered financial professionals received a welcome wake-up call when they arrived for work on the floor of the NY Stock Exchange this mid-October day. A very pleasant surprise awaited them in the form of superstar model/actress Elizabeth Hurley, who did her part to invigorate the economy by looking inspiringly beautiful in a special pink dress, in honor of her breast cancer awareness work, and simple yet elegant Sasha Primak round diamond stud earrings in a 3-prong “martini-glass” setting.

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Elizabeth Hurley Supports Bloomingdale’s Pink Illumination Initiative
New York, NY

Liz Hurley, the well-known British model and actress, teamed up with Estèe Lauder’s Senior Vice President, Evelyn Lauder, to help educate and inspire women attending the event hosted by Bloomingdale’s as part of a program for Breast Cancer Prevention Month. A longtime supporter of the cause, Hurley stepped up for this important occasion in a beautiful symbolically pink dress and exquisite Sasha Primak diamond hoop earrings to complement her ageless beauty.

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Member of “The Fashion Team” Wears SP
Los Angeles, CA

Access Hollywood, the show for all things celebrity, did a segment showcasing the hottest trends and styles that will be seen at the 2009 Emmy Awards. Among the collections of jaw-dropping jewelry, was a glamorous pair of one-of-a-kind Sasha Primak sectional earrings. Made in platinum, each earring features a pear-shaped diamond at the top, a marquise-cut diamond in the middle, and a large pear-shaped emerald at the bottom.

Read Daphne’s post-Emmy Blog Here

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Mariah Carey Attends the Premiere of “Precious”
New York, NY

Mariah Carey once again chose Sasha Primak as her jeweler of choice at the New York Film Festival’s premiere of her new independent movie Precious. The film was a hit, receiving a standing ovation at its conclusion, and Mariah looked spectacular in dazzling 13 ct tw “Inside-Out” round diamond hoop earrings.

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Mariah Carey Performance on the Today Show
New York, NY

The incredibly beautiful and talented pop diva Mariah Carey paid a special visit to the Today Show to perform songs from her new album as well as some classics for fans live in Rockefeller Center. The ever-popular and trendsetting fashionista accessorized her outfit with gorgeous Sasha Primak pave diamond hoop earrings made in 18k white gold with over 18 ct tw of round diamonds.

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Actress Nicole Fiscella Attends High-Profile Chicago Event
Chicago, Illinois

Better known as Isabel on the hit television series Gossip Girl, actress Nicole Fiscella attended a private function in Chicago wearing unbelievable Sasha Primak diamond jewelry. To accessorize her stunning midnight black dress, Nicole stacked three pave diamond bangle bracelets (from 2 to 8 ¾ ct tw) on her right hand and completed the look with a pair of 9+ ct tw pave diamond hoop earrings.

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Nancy Juvonen Attends the 61st Annual Emmy Awards
Nokie Theatre, Los Angeles

Nancy Juvonen, the film producer with blockbuster credits such as 50 First Dates and Charlie’s Angels and fiancée of talk show host Jimmy Fallon, sparkled in Sasha Primak jewelry on the red carpet of the 61st Annual Primetime Emmy Awards. Coordinating a 5 ct tw pave diamond ring from the “Sphere” Collection with amazing three-tiered diamond dangling earrings, Nancy Juvonen showed that she is as stylish as she is beautiful and talented.


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The Knot
“The Bold Standard”

Helpful advice is given to blushing brides-to-be on how to accessorize their contemporary wedding dresses with jewelry. Sasha Primak’s Sphere Collection sparkles on the featured bride. Platinum earrings with 11 ½ ct tw pave-set diamonds and a 5 ct tw platinum ring highlight this modern, whimsical wedding.

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Wedding Dresses
“Red Hot Love”

The magazine’s cover model is featured wearing a one-of-a-kind purple-enameled floral tiara in antiqued 18k yellow gold with moonstones, produced as part of a capsule collection in collaboration with fashion designer Erin Fetherston. The article features a model wearing the black-enameled version of the floral tiara and a platinum 3-stone ring with a 4.45 ct fancy-yellow square-radiant cut diamond center flanked by 1.15 ct tw stepcut

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Actress Alexis Bledel Attends the Premiere of “The Good Guy”
Tribeca Film Festival, New York City

Alexis Bledel, the former model turned actress, arrived on the red carpet for the premiere of “The Good Guy” wearing a stunning black dress and unbelievable Sasha Primak jewelry. The cylindrical-shaped diamond earrings and modern princess-cut diamond bracelet wonderfully complemented her outfit and enhanced her charming and beautiful nature.

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Amy Poehler Interview on Late Night with Jimmy Fallon
New York City, NY

Comedian and actress Amy Poehler appeared as a guest on Late Night with Jimmy Fallon to promote her new NBC sitcom, “Parks and Recreation.” Although she is better known for her funny faces and witty rapport, it was hard to look past her stunning appearance on this night. Amy accessorized a beautiful purple dress with an exquisite one-of-a-kind 3- stone ring by Sasha Primak. The ring features a 17.33 ct octagonal-cut Columbian emerald and 1.25 ct (total weight) kite-shape diamond side-stones in a handmade platinum and 18k yellow gold setting.

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Grace Ormonde Wedding Style
“Editor’s Picks: Works of Art with No Boundaries”

Showing some of the best rings the jewelry industry has to offer, this article focuses on presenting original masterpieces by today’s top designers and manufacturers. Featured is a classic yet immaculately assembled handmade Sasha Primak emerald-cut diamond 3- stone ring in platinum.

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Town & Country Weddings
“What’s Your Style?”

Demonstrating how to combine wedding day jewelry with overall wedding atmosphere, a Sasha Primak 18k white gold and diamond cocktail ring from the “Sundial” Collection was featured as part of an ideal “Modern” wedding.

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Inside Weddings
“Shimmer Time: Sparkling Jewels That Are Perfect For The Bride”

A wedding is an incredibly special and rare moment in a person’s life. To celebrate this occasion, brides go through extraordinary measures to look their best. A fairytale dress is a good start, a beautiful engagement ring is a must, but what other jewelry would serve to best accessorize her look? Among the suggestions in this article, one of the most unique is a handmade rose-cut-diamond-encrusted, 18k yellow gold ivy tiara, made as part of a capsule collection by Sasha Primak in collaboration with fashion designer Erin Fetherston.

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Masha Rudenko Attends New York City Events
Multiple locations, New York City

Up-and-coming supermodel Masha Rudenko dazzled in Sasha Primak jewelry all over New York. Wearing a very extravagant bracelet and a contemporary cocktail ring from the “Boutique” Collection, Masha attended the 50th Anniversary celebration of the Four Seasons. Later in the evening, Masha made an appearance at the United Nations to witness the IREO Renewable Energy Awards Gala.

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Sofia Vassilieva Attends the Movie Premiere of “My Sister’s Keeper”
AMC Lincoln Square Theater, NYC

Along with movie costars Cameron Diaz and Abigail Breslin, 17-year old actress Sofia Vassilieva sparkled on the red carpet with pieces from the Sasha Primak “Vintage” Collection. At the premiere, Sofia wore channel-set baguette diamond hoops and a stylish diamond cocktail ring, both in yellow gold. For the after-party event, Sofia kept the earrings on, but decided to switch to a more modern “Vintage” Collection ring.

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Women’s Wear Daily
“Jewelers Adapt to New Priorities”

This article shed light onto how the jewelry industry is adapting to the current world economy by producing with less expensive materials and creating new designs geared towards meeting lower price-points, yet without sacrificing fashion. A great example is the pair of Sasha Primak earrings featured that are made with black diamonds and paveset diamonds, helping to keep the costs down but the style high.

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Amy Poehler Interview on the Late Show with David Letterman
New York City, NY

Amy Poehler recently visited with David Letterman to discuss, among other things, her recent visit to the White House to meet President Obama. Looking more beautiful than ever, Amy captivated the eyes of watchers when she demonstrated the “fist bump” greeting she gave upon meeting the President. Upon doing so, she revealed a remarkable Sasha Primak diamond cocktail ring from the “Sundial” Collection.

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Miranda Kerr at the 2009 ESPY Awards
Nokia Theatre, Los Angeles, CA

Miranda Kerr, the absolutely stunning Victoria’s Secret angel and girlfriend of superstar Orlando Bloom, attended the 2009 ESPY’s to present the award for Best International Male Athlete. Miranda accessorized her beautiful white dress with dangling diamond earrings and a cocktail ring from Sasha Primak’s modern, geometrically-inspired “Boutique” Collection.

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National Jeweler
“A 2009 Prediction: Designers Will Drive Palladium”

Focusing on the numerous advantages of palladium and its recent growth in popularity, Sasha Primak’s “Argyle” Collection fashion bracelet was selected to demonstrate the point. Made in palladium with 18k yellow gold links, this bracelet is supremely stylish and sparkly thanks to small round diamonds set into the “argyle” pattern. In addition, the article contains portions of an interview with Sasha Primak’s General Manager, Igor Shersher. The quotes reinforce the benefits of palladium: mainly that it’s a member of the platinum family, so it is naturally white, but it weighs half as much as platinum, making it a very wise and affordable choice for price-conscious consumers.

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JCK Magazine
“Spotlight On: Platinum Jewelry,”

This highly respected publication in the jewelry industry featured Sasha Primak products in multiple categories of their special report on new styles to watch out for. In the “Platinum Jewelry” section, Sasha Primak’s “Waterfall” Collection earrings were selected. Featuring 18+ ct (total weight) of asscher-cut diamonds, these earrings are a perfect example of the strength and durability of platinum. Sasha Primak was found again in the special on “Men’s Jewelry.” With more and more men wearing diamond jewelry today, the Sasha Primak palladium round diamond bracelet is a wonderful option either as a self-purchase or as a gift for that stylish man in your life.

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InDesign
Magazine Cover Photo

This picture was used in relation to the article, “Flora & Fauna,” which focused on the most interesting new floral jewelry trends. One of the most important new trends in this category is the popularity of three-dimensional objects such as flowers, butterflies, and birds formed from high-quality metals and precious stones. The cover of the magazine featured the breathtaking Katerina Netolicka in a one-of-a-kind Sasha Primak tiara, produced in collaboration with fashion designer Erin Fetherston. The tiara boasts handcarved purple-enameled forget-me-not flowers with moonstone centers in antiqued 18k yellow gold.

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InStore
“New Arrivals: Platinum (Over $5,000)”

Showing off the newest and best platinum designs the jewelry industry has to offer, this article featured items from the most distinguished and respected manufacturers around. Noticeable beyond the rest were Sasha Primak’s “Trellis” Collection earrings. Made in platinum with the intertwining design expected from “Trellis” Collection jewelry, these earrings feature prong-set larger diamonds within the circular-designed drop section as well as in the top portion. Pave-set round diamonds fill the space in between to provide a complete look to these exceptional earrings.

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Modern Jeweler
“Key Item: Crosses”

Among the top designers and manufacturers in the jewelry industry, Sasha Primak received a vote of confidence by being included in this elite selection of the best cross pendants. Featured in the article was one of Sasha Primak’s newest cross designs made in 18k white gold with 7 ½ ct (total weight) mutual-prong-set emerald-cut diamonds and one larger asscher-cut diamond in the center.

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