2012:  January – March   I  April – June  I  July – September  I  October – December
Archives: 2011  I  2010  I  2009    I  2008  I  2007  I  Advertisements

We were absolutely thrilled and honored to find a few Sasha Primak rings included in iVillage’s 125 Best Engagement Rings Gallery. Their spectacular choices included the unbelievable petal solitaire ER178, a phenomenal five carat emerald-cut diamond eternity band AP508, and a one of a kind three-stone ring made with a fancy-yellow radiant-cut center diamond surrounded by step-cut trapezoid side diamonds 3STRAP-FY.


The May issue of INSTORE magazine had an article on new diamond arrivals in the “over $3,500” category and we were happy to find a pair of Sasha Primak’s new pave diamond button earrings, AE103, featured there. Made in both a 2 carat version (AE103A) and in a 3 ½ carat version (AE103), these earrings are absolutely wonderful gifts that can be easily adopted into any woman’s wardrobe. Classy and sophisticated, these pave diamond button earrings are perfect for everyday wear as well as special nights out.


The YES Girls Marriage Proposal Experts featured an article showing off a few of their favorite Sasha Primak engagement rings and without a doubt, they have remarkable taste! Their first choice, the ER173, features a unique curvilinear triple-shank and can be made for both smaller and larger diamonds. The 3STRAP-EC is made in platinum with a large emerald-cut diamond center and step-cut trapezoid diamond side-stones. The ER259 offers a modern twist to marquise engagement rings by accenting the center stone with a double halo of pave diamonds. Finally, the ER110 is one of the most traditional styles of round diamond three-stone rings and features a sparkling accent of pave diamonds trailing down the sides of this arched cathedral classic.

Sasha Primak has teamed up with Joel Soskil, a well-known industry veteran with over 34 years of experience covering every aspect of the jewelry business, in order to produce breathtaking new collections. This collaborative effort on original designs will be brought to life through the mastery of Sasha Primak's CAD studio and world-class jewelers.
Joel's design inspiration comes largely from his endless love of the beauty and symmetry found in nature. His constant studies of trends and style changes, along with the feedback he receives from the thousands of customers and jewelry stores he's worked with through his sales career, Mr. Soskil is able to modify and adapt his ideas in order to create collections people will love for generations to come.
The sparkling vision and production quality of Sasha Primak is a perfect canvas for Joel's ideas.

The former Maxim cover girl, gorgeous Russian model/actress Yulia Snigir, was honored as the winner of Russia's Most Stylish Person for 2011. She is pictured on the cover of Hello! Magazine wearing stunning Sasha Primak earrings and her winning prize, a black floral tiara made by Sasha Primak in collaboration with Erin Fetherston.
Paulina Rubio, the well-known latina pop singer, adorned herself with a gorgeous Sasha Primak bracelet for her "Got Milk?" campaign, where she was featured posing alongside her equally famous mother, actress Susana Dosamantes.  The black and white "snowflake" bracelet is a true masterpiece crafted with over 20 carats of diamonds in 18k blackened white gold.
"The Peridot
Symbolic of Truth, faithfulness, and friendship, the August birthstone, peridot, is distinguished by its vivid green color with a hint of yellow.  Though it dates back to ancient Egyptian times, this gemstone is making its comeback as a complementary color match to a light summer wardrobe."
"The 2010 People's Choice Awards
Olivia Wilde and Hugh Laurie
Looking lovely in Monique Lhuillier, Olivia Wilde sang the praises of House co-star Hugh Laurie, who took home the People's Choice Award for Favorite TV Actor in a Drama. "We made a big announcement on set when he got nominated," said Wilde. "We're all very excited.""
The December cover of Essence Magazine featured comedian/actor Steve Harvey alongside his beautiful wife Marjorie Bridges Harvey.  Marjorie is photographed here wearing unbelievable stud earrings from the Sasha Primak “Illusion” collection.
Mariah Carey once again chose Sasha Primak as her jeweler of choice at the New York Film Festival’s premiere of her new independent moviePrecious.  The film was a hit and Mariah looked spectacular in dazzling 13 ct tw “Inside-Out” round diamond hoop earrings.
"Bling It On
In these economic times where less is more, it’s easy to overlook diamond jewelry in all its flash and grandeur.  Enter the practicality of minimalist design.  Clean lines combined with the subtle use of stones present the perfect complement to polished, neat attire.  These pieces take on diamonds with refined simplicity."
Access Hollywood, showcasing the hottest trends for the 2009 Emmy Awards, featured a glamorous pair of Sasha Primak sectional earrings made in platinum with pear-shaped and marquise-cut diamonds and large pear-shaped emeralds.
Access Hollywood, showcasing the hottest trends for the 2009 Emmy Awards, featured a glamorous pair of Sasha Primak sectional earrings made in platinum with pear-shaped and marquise-cut diamonds and large pear-shaped emeralds.
Nancy Juvonen, producer of such films as 50 First Dates and Charlie’s Angels and the fiancée of talk show host Jimmy Fallon, sparkled in Sasha Primak jewelry on the red carpet of the 61st Annual Primetime Emmy Awards.
"Rapaport Press Release
Fine jewelry designer Sasha Primak announced the launch of the PrinceCut® Diamond by Sasha Primak, a joint venture with renowned diamantaire the Avi Paz Group.  The New York-based jeweler and the Israeli-based firm have established a partnership to design, manufacture and exclusively distribute the PrinceCut® by Sasha Primak in the U.S."
Alexis Bledel, the former model turned actress, arrived on the red carpet for the premiere of “The Good Guy” wearing a stunning black dress and unbelievable Sasha Primak jewelry. The cylindrical-shaped diamond earrings and modern princess-cut diamond bracelet wonderfully complemented her outfit and enhanced her charming and beautiful nature.
Modern Jeweler's 2009 Bridal Style Guide featured Sasha Primak's incredible "platinum split-shank engagement ring with pave diamonds and a prong-set 'petal' center." 
"The Bold Standard
Helpful advice is given to blushing brides-to-be on how to accessorize their
contemporary wedding dresses with jewelry. Sasha Primak’s Sphere Collection sparkles on the featured bride. Platinum earrings with 11 ½ ct tw pave-set diamonds and a 5 ct tw platinum ring highlight this modern, whimsical wedding."
Carrie Keagan, the beautiful actress/model, arrived on the red carpet of the 13th Annual Critics’ Choice Awards in California wearing incredible geometric diamond jewelry from Sasha Primak’s “Sphere” Collection.  The 5 ct tw pave ring fit beautifully and the 11 ½ ct bezel and pave diamond dangling earrings completed the lovely Ms. Keagan’s perfectly-planned ensemble.
"Designer Erin Fetherston, recently named one of the CFDA/Vogue Fashion Fund’s 10 finalists, is selecting pieces from Russian jeweler Sasha Primak’s Opera Collection to complement her Spring ’08 designs.  Among the jewelry that will be gracing Fetherston’s runway are classic pieces including diamond chains (that can be interlocked to create super-long pieces), pave diamond-encrusted teardrop earrings, and necklaces with double-diamond teardrops."
"NYC Diamond Mine
ThreeAsFour, the downtown design collective who once all shared the same bed, is taking an uptown approach for fall thanks to a new partnership with jeweler Sasha Primak.  Accenting the trio's graphite-color wide-leg trousers, cool motocross jackets, and ruffled metallic dresses is a series of spherical pave-diamond cocktail rings, dangling earrings, and pendants."
Ads: Saddle  I  Royal Prong  I  Trellis  I  Saddle  I  Sphere