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2009
Sasha Primak began working with Russell Simmons and the Diamond Empowerment Fund™ to create a collection of customizable jewelry with proceeds going to help increase the quality and accessibility of education to the less fortunate children of Africa.
2009
Sasha Primak proudly announced a new agreement becoming the exclusive manufacturer of Ideal Emerald Cut® diamond jewelry. This amazing and patented modern-shaped diamond is cut to optimize the amount of fire, brilliance, and scintillation far surpassing the traditional emerald-cut diamond.
2008
Introduction of the Sasha Primak Dealership Network (SPDN). This revolutionary concept was invented to provide a new and innovative approach for consumers to buy jewelry, combining the ease and accessibility of the Internet with a personal shopping experience that only a retail store can offer. The goal of the SPDN is to create a network of retailers throughout the country that will work with Sasha Primak to offer consumers the most convenient shopping options available, the lowest prices, and the maximum level of services.
2008
Sasha collaborated with up-and-coming fashion designer Erin Fetherston to create a capsule collection of jewelry that featured amazing 18k gold textural tiaras and pendants. Jewelry was also supplied for runway models exhibiting Fetherston’s new collections during New York City’s Fashion Week.
(Click here to see tiaras featured in Inside Weddings and Elle Magazines)
 
2007
Sasha partnered with the venerable fashion design group ThreeASFOUR during New York City’s Fashion Week at Bryant Park. Their new collections of clothing were perfectly enhanced by a wide variety of diamond jewelry provided from Sasha Primak’s archive collections as well as his latest designs.
2006
As strong economies began to flare in Eastern Europe, Sasha Primak started his expansion. Since then, Sasha has worked with some of the biggest brands throughout Ukraine, Russia, and surrounding countries to provide their customers with fine designer diamond jewelry.
2006
Sasha introduced the amazing “Trellis” collection of platinum jewelry. Stunning earrings, incredible engagement rings, and unbelievable eternity bands made with round, radiant, or asscher-cut diamonds have since become some of Sasha’s most popular styles. The interwoven “Trellis” setting style reveals very little metal, helping to capture and reflect light brilliantly throughout the diamond(s).
(Click here to see “Trellis” Collection earrings featured in INSTORE Magazine)
2005
The “Splash!” Collection was instantly recognizable for its melding of pave-set round diamonds with blue, yellow, or pink sapphire “splashes.” These rings, bands, earrings, and pendants appeal to a youthful audience of jewelry lovers due to the use of vibrant colors and lower price points.
2004
Inspired by Jackson Pollock paintings and modern architecture, the “Sphere” Collection debuted to wide acclaim. Consisting of rings, earrings, and a pendant, this compilation utilized pave-set round diamonds in seemingly random sizes to create a shape evoking thoughts of constellations in the sky.
(Click here to see the “Sphere” Collection featured in The Knot Magazine)
2000
To help promote the brand nationally, Sasha Primak began running advertising campaigns in the finest, most respected trade publications in the country. Among the most visible were Architectural Digest, Departures, Town & Country, and W Magazine.
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